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lifehacker_feed) wrote2025-12-10 11:00 pm
Why RAM Prices Are Going Way, Way Up (and Why You Should Care)
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RAM, also known as random-access memory (or just memory for short), is an important part of most electronics these days. It essentially allows programs to keep key information at the ready so they don't have to dig through your storage (like your hard drive or solid state drive) to find it. RAM is in laptops, phones, tablets, gaming consoles, and even cars, and all apps rely on it at least a little bit.
Essentially, if your device has a computer in it, it probably comes with RAM equipped, or it'll want you to install some before it'll boot up. But that dependency has become a big problem recently. While RAM has historically been one of the cheaper components for home techies to buy, over the past few months, RAM has gotten much more expensive, going from an afterthought on many people's budgets to something you have to save for.
There are a few reasons for that, but even if you're not a hardcore PC builder and you're not buying RAM outright, these price jumps could still affect you in the long term.
What happened?
Like with most tech shakeups these days, the big reason for the sudden explosion in RAM pricing is AI. Citing trade research firm TrendForce and Korean publication The Chosun Daily, Lifehacker sister site PCMag started reporting on shifting RAM prices in October, and it's only gotten worse since.
According to these analysts and industry insiders, manufacturers have slowly been focusing more of their attention on RAM specifically meant for AI data centers, with Samsung and SK Hynix in particular prioritizing production of high bandwidth memory that consumer goods don't use. Tom's Hardware backed this up with its own reporting in October, saying that these companies have devoted what may be around 40% of global RAM output to a single AI project—OpenAI's Stargate project. Those are two out of the three biggest RAM makers right now, and while all this was followed by a bombshell last week, the situation already didn't look good as we entered fall, with a shortage beginning to affect consumer prices.
"This is insanity," wrote one Reddit user in October, with more pessimism coming around Black Friday, when other users and even publications like other Lifehacker sister site Mashable noticed that some RAM was selling for as high as four-figures, during what was supposedly a sales season.
But the largest RAM price hikes hit at the start of December, following an announcement from the last remaining major RAM producer—Micron. The company, long known for its consumer-focused Crucial series, said it would be leaving the consumer RAM business in 2026 to focus on AI, bringing an end to Crucial's 30-year history in the process. Since then, RAM prices across several products have jumped even higher, even as RAM producers report doubled profits over last year.
Essentially, as Gartner analyst Shrish Plant told The Verge, "If you are not a server customer, you will be considered a second priority for memory vendors."
How expensive is RAM now?
While all computer component prices fluctuate, RAM has usually been among the cheaper ones, generally coming in under $100 for a respectable amount from a good brand, or closer to $150 for an upgrade. Those days, it seems, have gone out the window.
A streamer and TikToker I follow, Christian Divyne, recently posted that a RAM kit he bought in April for $90 is now over $400, and he's not alone. I've seen this sentiment all over social media lately, so to check it myself, I went through PCMag's list of the best RAM for gaming in 2025, and here are the price differences I found from August of 2025 to now.
G.Skill Trident Z5 RGB 32 GB DDR5-7200, was $110 in August, $360 now.
G.Skill Trident Z5 64 GB DDR5-6400 CL32, was $170 in August, $640 now.
G.Skill Ripjaws V 16 GB DDR4-3600, was $46 in August, $105 now.
While this is a small selection of RAM, it's clear these higher prices are present across the whole industry. PCPartPicker, a popular site where PC building enthusiasts rate parts for their machines, currently says its highest rated RAM is $407, with competing memory often hitting similar highs. Essentially, it's now difficult to find any RAM below $100, and most likely, you'll need to pay two or three times more than you might have earlier in the year.
These price jumps are most apparent when buying RAM directly, which mostly affects PC builders, but others will likely feel the crunch soon.
How is more expensive RAM going to affect me?
So far, I've only focused on higher prices for people buying RAM outright, which mostly affects PC builders. But if you prefer to buy your tech pre-built, don't assume that means you won't end up paying more, too. Laptop, tablet, and phone makers all need to get RAM from somewhere, and as prices increase, they'll also be affected.
Already, prices at companies like CyberPowerPC, which offers pre-built desktops, have gone up, and modular laptop maker Framework has announced that it will soon follow suit. Even Raspberry Pi, known for making cheap single board computers for home projects, was forced to raise prices on its most recent flagship, while calling out memory costs as the reason.
All of those products are aimed more at enthusiasts, sure, but consider them the canary in the coal mine. Leaker Moore's Law is Dead recently suggested RAM prices could lead to another price hike for the Xbox, while Dell COO Jeff Clarke said in a recent earnings call that "the fact is, the cost basis is going up across all products."
Some companies are doing their best to keep consumers from feeling the effects of the shortage. Bloomberg recently reported that Lenovo is currently stockpiling RAM to try to "strike a balance between price and availability" for consumers in 2026, while HP said it might limit the memory inside its devices, but could still end up having to raise prices.
In short, it's a tough time to be buying tech, even if you're more casual with your devices. And it might affect more than RAM, too—speaking to The Verge, Research VP at IDC Jeff Janukowicz suggested some companies might skimp on other components, like battery or display, to help avoid raising prices due to increased memory costs. He also suggested that more affordable devices, where corners have already been cut as much as possible, could end up seeing more price increases than others.
Will RAM prices go back to normal?
As Dell COO Jeff Clarke mentioned in that earnings call, this isn't the first time RAM prices have fluctuated, but he did admit this particular bump is "unprecedented." While I'd agree that's true for memory, it does remind me of the graphics card price hikes that happened around the early 2020s.
Graphics card demand is still not a solved problem, as those components are also very useful for AI, but towards the start of the decade, it became very difficult for gamers to get their hands on GPUs, especially for close to MSRP. That was thanks to demand from cryptocurrency miners, which was high enough that Nvidia actually started making its cards worse at mining. Manufacturers reported thereafter that demand was drying up, largely in response to changes in how cryptocurrency works and lowered interest in cryptocurrency overall.
While the AI bubble hasn't popped (yet), it's possible RAM could follow a similar cycle if interest in AI starts to cool. Otherwise, it'll be up to manufacturers to balance supply and demand.
Going back to Clarke's comments, he said "I'd categorize it as demand is way ahead of supply." On that note, while Micron is supposedly getting out of the consumer RAM game, Samsung and SK Hynix haven't stayed silent on the issue.
As reported by Korean outlet Seoul Economic Daily, SK Hynix is planning to spend $500 billion to build new production plants, with the first set to open in 2027. The company also told The Verge that, concerning consumer products, it "is not considering to discontinue the related business." So, supply could see a boost in coming years.
At the same time, it's difficult to know for sure when the RAM shortage will clear up. Contrasting SK Hynix, Samsung recently said during an investor relations call (as translated by PCGamer and originally reported on by Tech Insight) that it won't be "rapidly expanding facilities," and will instead pursue a much harder to define plan of "maintaining long-term profitability." Tech Insight took the opportunity to speculate that RAM prices could remain high through 2028.
In short, it's clear that the market is still volatile, and that companies are still figuring out ways to address pricing. I can't say for certain when RAM prices will drop again, but going on what those in the industry are saying, as well as similar issues with GPUs in the past, it seems like the key indicators here would be a reduced interest in AI, or increased production capacity.
What if I need to buy RAM now?
In the meantime, because so many electronics need RAM, you may find yourself needing to bite the bullet and buy during the shortage. If that's the case, here are the best ways to buy RAM right now.
Buy prebuilt. While smaller prebuilt device manufacturers are already increasing prices, it's clear that larger device makers like Lenovo are doing their best to keep their customers from feeling the shortage. Right now, Apple has yet to raise prices on MacBooks or the iPhone 17, and devices like the Pixel 10 and Microsoft Surface Laptop are actually on sale. Historically, buying a computer prebuilt instead of building it yourself has come at a premium, but during a component shortage, a large company is going to have more avenues to mitigate costs than you.
Use less RAM. While I wouldn't suggest going for less than 8GB of RAM, most users shouldn't need more than 16GB, even if they want to game. More headroom is good when you can get it, and while it's been a good suggestion to err on the side of caution in the past, as prices get higher, it might be better to figure out the bare minimum you can skate by with for now.
Buy now, or choose to wait. This one sounds a bit contradictory, but basically, I wouldn't expect RAM prices to normalize anytime soon. Take a look at your needs and figure out whether you need a new laptop, PC, phone, tablet, or game console anytime soon. If so, it might be worth going in on one now, before manufacturers like Dell, HP, or even Xbox have a chance to raise prices. If you think you can hold out for a few more years, though, it might be better off waiting to see how the situation plays out rather than trying to build during a shortage. Either way, make your decision soon, because you probably won't want to be buying RAM as supply starts to shrink even further through 2026.
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